Optimizing a website for search engine indexing and ranking involves many aspects and is constantly evolving as search engine algorithms adapt to modern technologies and fraud. Search engines index websites by pages, or crawl through the site looking for certain parameters that satisfy its algorithm. Starr Web Development pays keen attention to detail to these algorithms and possesses a strong working knowledge of search indexing, which are key factors in SEO.

Search Engine Optimization is a marketing technique for enhancing a websites chance of being ranked in the top results of a search engine once a relevant search is performed. A number of factors are important when optimizing a website, which includes relevant content, text and image usage, page-layout/structure, meta-tags, and the submission process. All of these items must be coherent and work together seamlessly for a website to be truly optimized.

Optimization can be quite pricy if not researched first; there are a lot of programs to choose from when it comes to SEO. For example, the world’s most widely used search engine is totally free to submit your website, but doing this alone will not guarantee results and can take quite some time to even see your site within their engine. Popular ways of attaining quick search placement are pay-per-click programs, which allow you to preset your budget while placing your site in a special search category. Some search engines charge a submission fee to get your site listed and automatically submit your URL to other search engines. However, this is proving to be a waste of money as the majority of popular search engines does not allow automatic submission. Ultimately, most clients opt for the free services and “take what they get,” while others invest in their future by investing in top rankings. With well over 1 Billion people on the internet imagine what proper search placement can do for you!

Many SEO firms still tout guarantees of top ten rankings. A specific ranking or position guarantee on organic search engine listings is not practical in the modern sense. The number one reason that firms should not guarantee top ten rankings is that the Search Engine companies are in control, not the SEO firm. Additionally, searches are performed by keywords, if your site is on the top ten of an unpopular keyword search then what good is it doing your business? The only true way to gauge whether your website optimization strategy is working is through revenue created as a result of increased internet traffic. An alternative to getting higher rankings over time is to invest in sponsored link programs (pay-per-click) through the various search companies.

We will collaborate with you to create the best SEO Strategy per your requirements with an objective to increase internet traffic to your site(s).Once selected we will implement your strategy by performing all necessary site enhancements followed by quality assurance and acceptance testing before submitting to the web.

SEO services are FREE to all clients that contract us for custom web development, clients that purchase and customize a template through SWD, and clients enrolled in our Professional Maintenance Plan. For clients interested in SEO only, we offer our services at an affordable $30 per hour*

We will execute the following optimization strategy as part of our SEO services:

• Content relevancy
• Text usage and image alternates
• Page layout
• Structure of yout HTML
• Meta-tags, keyword, description, Robot indexing, etc.
• Website submission to search engines**

*Majority of our optimization projects run under 5 hours, based on content contingency factor. **Google submission (free), MSN submission (add $50), Yahoo submission (add $50), DMOZ.org submission (free), other search engines-Lycos, Alexa, Exactseek, ScrubtheWeb, AlltheWeb, HotBot, Teoma, and more (add $50 for whole package).